COOKIE POLICY
Sampliful | www.sampliful.com
Last Updated: February 25, 2026 | Effective Date: February 25, 2026
1. Introduction
This Cookie Policy explains what cookies are, how Sampliful (“we,” “us,” or “our”) uses them on our website at www.sampliful.com, and what choices you have regarding their use. This policy should be read alongside our Privacy Policy available at www.sampliful.com/privacy-policy, which provides broader information about how we handle your personal data.
By continuing to use our website after being presented with our cookie consent banner, you consent to our use of cookies as described in this policy. You may withdraw or change your consent at any time using our Cookie Settings tool, accessible via the link in the footer of every page on our website.
2. What Are Cookies?
Cookies are small text files placed on your device — computer, smartphone, or tablet — when you visit a website. They are sent back to the originating website on each subsequent visit, or to another website that recognises them. Cookies are widely used to make websites work more efficiently, to remember your preferences, and to provide information to site owners about how their platform is being used.
Cookies are not harmful programs. They cannot run software, carry viruses, or access other files on your device. They are uniquely assigned to your browser and can only be read by the web server in the domain that issued them.
In addition to standard cookies, we may also use similar technologies, including:
- Web beacons (pixel tags): Tiny transparent images embedded in web pages or emails that signal when content has been loaded or viewed.
- Local storage and session storage: Browser-based mechanisms that store data either persistently across sessions or only for the duration of a single browsing session.
- SDK identifiers: Unique identifiers used within our mobile applications to understand usage patterns and deliver relevant content.
All references to cookies in this policy include these related technologies unless stated otherwise. We do not use device fingerprinting techniques to identify you across sessions or websites without your consent.
3. Types of Cookies We Use
We use five categories of cookies on www.sampliful.com. Each category has a distinct purpose, a different legal basis, and different rules around whether your consent is required before we place them on your device.
3.1 Strictly Necessary Cookies
These cookies are essential for the core operation of our website. Without them, fundamental features such as logging in to your account, navigating between pages, submitting sample requests, and maintaining the security of your session would not function correctly. Because they are essential, strictly necessary cookies cannot be disabled, and no consent is required to place them. They do not collect any information that could be used to identify you for marketing purposes.
Examples: session token, CSRF protection token, cookie consent record, load balancer routing cookie.
3.2 Performance and Analytics Cookies
These cookies collect anonymous information about how visitors use our website — for example, which pages are visited most frequently, how long visitors spend on each page, and whether any error messages are encountered. All information collected by these cookies is aggregated and anonymised; it cannot be used to identify you individually. We use this data solely to understand and improve the performance and usability of our platform.
Examples: Google Analytics (_ga, _gid, _gat), internal page-view counters, performance monitoring cookies.
3.3 Functional Cookies
Functional cookies allow our website to remember choices you make — such as your preferred language, your saved account preferences, and recently viewed sampling campaigns — so that we can provide a more personalised and convenient experience. The information collected by these cookies may include data you have provided to us, such as your language selection or notification preferences.
Examples: language preference cookie, saved filters, recently viewed campaigns, notification settings.
3.4 Targeting and Advertising Cookies
These cookies are used to deliver advertising and content that is more relevant to you and your interests, and to limit the number of times you see a particular advertisement. They also help us and our advertising partners measure the effectiveness of campaigns. They are usually placed by advertising networks with our permission and may be used to build a profile of your browsing interests across multiple websites.
Examples: Meta Pixel (_fbp), Google Ads conversion cookie (_gcl_au), campaign attribution tracking cookie.
3.5 Social Media Cookies
These cookies are set by social media services that we have integrated into our website to enable you to share content with your network or to display embedded content. They may track your browser across other websites and build a profile of your interests. Their behaviour is governed by the respective social media platform’s own privacy and cookie policy, not by this document.
Examples: Facebook share button cookie, Twitter/X embed cookie, LinkedIn Insight Tag, Instagram widget.
4. Specific Cookies on Our Website
The tables below provide a detailed breakdown of the specific cookies currently set on www.sampliful.com, including their name, purpose, provider, and expiry duration. We conduct a full audit of all cookies on our platform every six months and update these tables accordingly.
4.1 Strictly Necessary Cookies
| Cookie Name | Purpose | Provider | Duration |
| sampl_session | Maintains your authenticated session and keeps you logged in during your visit. | Sampliful | Session |
| sampl_csrf | Protects against Cross-Site Request Forgery attacks by validating form submissions. | Sampliful | Session |
| sampl_consent | Records your cookie consent preferences so we do not ask for consent on every page visit. | Sampliful | 12 months |
| sampl_auth | Stores a secure authentication token to allow persistent login if ‘Remember Me’ is selected. | Sampliful | 30 days |
| sampl_lb | Routes your requests to the correct server instance for load-balancing purposes. | Sampliful | Session |
4.2 Performance and Analytics Cookies
| Cookie Name | Purpose | Provider | Duration |
| _ga | Registers a unique user ID to generate statistical data on how visitors use the website. | Google Analytics | 2 years |
| _gid | Registers a unique user ID to generate statistical data on how visitors use the website. | Google Analytics | 24 hours |
| _gat | Used to throttle the Google Analytics request rate on high-traffic sites. | Google Analytics | 1 minute |
| sampl_perf | Internal performance monitoring cookie recording page load times and error rates. | Sampliful | 30 days |
4.3 Functional Cookies
| Cookie Name | Purpose | Provider | Duration |
| sampl_lang | Stores your language and locale preferences to display the site in your chosen language. | Sampliful | 12 months |
| sampl_prefs | Remembers your site preferences, including notification settings and display options. | Sampliful | 12 months |
| sampl_recent | Tracks recently viewed sampling campaigns to enable the ‘Continue where you left off’ feature. | Sampliful | 7 days |
4.4 Targeting and Advertising Cookies
| Cookie Name | Purpose | Provider | Duration |
| _fbp | Used by Meta (Facebook) to deliver, measure, and improve the relevance of advertisements. | Meta (Facebook) | 3 months |
| _gcl_au | Used by Google Ads to store and track conversions from Google advertising campaigns. | Google Ads | 3 months |
| sampl_camp_attr | Stores the campaign source and medium for internal attribution tracking (e.g. email, paid social). | Sampliful | 30 days |
4.5 Social Media Cookies
| Cookie Name | Purpose | Provider | Duration |
| _linkedin_insight | LinkedIn Insight Tag used to track conversions, retarget visitors, and gain campaign insights. | 6 months | |
| twitter_sess | Set by Twitter/X when a sharing button or embedded content is present on the page. | X (Twitter) | Session |
5. Third-Party Cookies
Some cookies on our platform are placed by third parties rather than by Sampliful directly. These third parties use cookies to provide their services to us and to you. While we select our third-party partners carefully and require them to handle your data responsibly, we do not have direct control over the cookies they set, the information they collect, or how they use it.
The principal third parties whose cookies may be present on our platform are set out below, along with their category and a link to their privacy policy:
- Google Analytics and Google Ads (Analytics / Advertising): Used for website usage statistics, performance reporting, and advertising conversion tracking. Privacy policy: policies.google.com/privacy
- Meta (Facebook) (Social / Advertising): Used for social sharing features, the Meta Pixel, and retargeting campaigns. Privacy policy: facebook.com/privacy/policy
- LinkedIn (Social / Analytics): Used for the LinkedIn Insight Tag, B2B audience insights, and campaign reporting. Privacy policy: linkedin.com/legal/privacy-policy
- X, formerly Twitter (Social): Used for social sharing buttons and embedded content. Privacy policy: twitter.com/en/privacy
- Hotjar (Analytics / UX): Used for heatmaps, session recordings, and user feedback tools. Privacy policy: hotjar.com/legal/policies/privacy
You can opt out of third-party tracking by using the controls described in Section 7, or by visiting the relevant third party’s opt-out page directly.
6. How Long Do Cookies Last?
Cookies can be classified by their duration into two types:
- Session cookies: These cookies exist only during an active browser session. They are placed on your device when you open your browser and deleted automatically when you close it. We use session cookies for functions such as maintaining your login state and protecting against form tampering.
- Persistent cookies: These cookies remain on your device for a set period after your browser session ends, or until you delete them manually. The duration varies by cookie, ranging from 24 hours to two years. We use persistent cookies for functions such as remembering your consent choices, language preferences, and analytics tracking.
The specific duration of each cookie we use is set out in the tables in Section 4. Where a cookie’s duration is listed as ‘Session’, it will be deleted when you close your browser.
7. Managing and Controlling Cookies
7.1 Cookie Settings on Our Website
When you first visit www.sampliful.com, you will be presented with a cookie consent banner that allows you to accept all cookies, reject all non-essential cookies, or customise your preferences by category. Your choices are saved in the sampl_consent cookie for 12 months.
You can update your preferences at any time by clicking the ‘Cookie Settings’ link in the footer of any page on our website. Changes you make will take effect immediately and will override your previous selections.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings or preferences menus. You can typically configure your browser to refuse all cookies, accept only first-party cookies, delete cookies when you close your browser, or notify you before a cookie is set. Guidance on managing cookies in popular browsers can be found at the following locations:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org > Cookies information
- Apple Safari: support.apple.com > Safari cookie guide
- Microsoft Edge: support.microsoft.com > Delete and manage cookies
- Opera: help.opera.com > Web preferences
Please be aware that blocking or deleting cookies may affect the functionality of our website. In particular, blocking strictly necessary cookies will prevent you from logging in to your account and using core features of the platform.
7.3 Opting Out of Specific Third-Party Tools
You can opt out of specific third-party tracking tools using the following dedicated opt-out mechanisms:
- Google Analytics: Install the Google Analytics Opt-Out Browser Add-On, available at tools.google.com/dlpage/gaoptout, to prevent data collection across all websites that use Google Analytics.
- Google Advertising: Manage your Google ad personalisation settings at adssettings.google.com.
- Meta (Facebook): Adjust your ad preferences at facebook.com/adpreferences.
- LinkedIn: Opt out of LinkedIn advertising at linkedin.com/psettings/advertising.
- Interest-Based Advertising: Visit youronlinechoices.eu (EU/UK) or optout.aboutads.info (US) to opt out of interest-based advertising from multiple networks simultaneously.
8. Cookie Consent and Legal Basis
Our use of cookies is governed by applicable data protection and electronic communications laws, including the UK Privacy and Electronic Communications Regulations (PECR), the EU ePrivacy Directive, and the General Data Protection Regulation (GDPR). The legal basis on which we place each category of cookie is as follows:
- Strictly Necessary Cookies: We rely on our legitimate interests and the performance of a contract with you as the legal basis for placing strictly necessary cookies. These cookies do not require your consent as they are essential to provide the service you have requested.
- Performance and Analytics Cookies: We rely on your freely given, specific, informed, and unambiguous consent as the legal basis for placing these cookies. They will not be set until you have provided consent via our cookie banner.
- Functional Cookies: We rely on your consent as the legal basis for placing functional cookies.
- Targeting and Advertising Cookies: We rely on your consent as the legal basis for placing targeting and advertising cookies.
- Social Media Cookies: We rely on your consent as the legal basis for placing social media cookies.
You may withdraw your consent for any category of non-essential cookies at any time by updating your preferences in our Cookie Settings panel, clearing cookies from your browser, or contacting us at privacy@sampliful.com. Withdrawing consent does not affect the lawfulness of any processing carried out before the withdrawal.
We maintain a record of the consent you provided, including when it was given and its scope. This record is stored for twelve (12) months and is available to you upon request.
9. Do Not Track Signals
Some web browsers include a “Do Not Track” (DNT) feature that sends a signal to websites indicating that you do not want your online activity tracked. There is currently no universally accepted standard for how websites should respond to DNT signals, and our website does not currently alter its data collection practices in response to DNT signals.
However, we provide meaningful cookie controls through our Cookie Settings panel and comply with the Global Privacy Control (GPC) signal where technically feasible and legally required in applicable jurisdictions. If you are concerned about behavioural tracking, we recommend disabling targeting and advertising cookies in your Cookie Settings, or using a browser-level privacy tool such as Privacy Badger or uBlock Origin.
10. Cookies and Children
Our website is not directed at children under the age of 16. We do not knowingly use cookies to collect personal information from children. If you believe that a child has used our website and that cookies have been placed without appropriate parental consent, please contact us at privacy@sampliful.com and we will take prompt steps to address the matter.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or other operational or regulatory reasons. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, re-request your consent via our cookie consent banner on your next visit.
We encourage you to review this policy periodically to stay informed about how we use cookies. Previous versions of this Cookie Policy are archived and available upon request by emailing privacy@sampliful.com.
12. Contact Us
If you have any questions, concerns, or requests regarding our use of cookies or this Cookie Policy, please contact our Privacy Team using the details below:
Sampliful — Privacy Team
Website: www.sampliful.com
Email: privacy@sampliful.com
General Support: support@sampliful.com
We aim to respond to all privacy and cookie-related enquiries within five (5) business days. If you are not satisfied with our response, you have the right to complain to the relevant data protection supervisory authority in your country. In the United Kingdom, this is the Information Commissioner’s Office (ICO) at ico.org.uk. In the European Union, please contact the data protection authority in your member state.
By continuing to use www.sampliful.com, you acknowledge that you have read and understood this Cookie Policy and agree to our use of cookies as described herein.